WhatsApp business analytics
Know how fast your business really replies on WhatsApp
If your customers and dealers order on WhatsApp, reply time is your shop counter. DataLense measures it across every number and group, shows who is still waiting, and gives your team one inbox to fix it.
Customers who write after lunch and after 6 pm wait four times longer than the morning.
- 2h 10m
Al Noor Sanitary, Dubai
Rate for 32mm elbow?
- 48m
Costa Pipes
Payment done, pls check
Factory QC
Batch 1142 cleared
Okafor Traders
Thanks, received
What DataLense measures
- Customer messages and replies
- This week against last week, so you can see if the team kept up with a busy week.
- Median reply time
- How long a typical customer waits for a first reply, across every number and group.
- When replies slow down
- Median wait by the hour the customer wrote. Most teams find a lunch gap and an evening gap.
- Who is waiting now
- A “needs you” list of chats where the customer spoke last, with how long ago.
- New people
- How many new customers, dealers or suppliers started talking to you this week.
Metrics are the start. The chats hold your orders too.
Switch a chat to Full analysis and DataLense also reads the reports shared in it into records, and answers questions with links to their sources. See records from chats.
WhatsApp analytics questions
How do you measure WhatsApp reply time?
For every customer message, DataLense measures how long it took anyone on your team to reply in that chat. You see the weekly median, how it compares with last week, and the median wait for each hour of the day the customer wrote.
Does it work with WhatsApp groups, not just one-to-one chats?
Yes. Groups and communities are included, with communities shown as a parent and their groups underneath. You can categorise each chat as customer, dealer, supplier, internal team or logistics.
Can I track several WhatsApp numbers together?
Yes. Connect each number as a source. The inbox, people and metrics combine them, and you control who on your team can see each one.
Do I need the WhatsApp Business API?
No. You link the WhatsApp or WhatsApp Business number you already use by scanning a QR code, and keep your number, groups and history.
See this week's reply times
Scan a QR code from your business phone. Import recent history, and your reply-time chart fills in right away.
Sign in with Google or your email. AI stays off until you turn it on.